Environmental impact assessment of online advertising

Towards Data Quality Assessment in Online Advertising

In online advertising, our aim is to match the advertisers with the most relevant users to optimize the campaign performance. In the pursuit of achieving this goal, multiple data sources provided by the advertisers or third-party data providers are utilized to choose the set of users according to the advertisers’ targeting criteria. In this paper, we present a framework that can be applied to a...

the impact of training on second language writing assessment: a case of raters’ biasedness

چکیده هدف اول این تحقیق بررسی تأثیر آموزش مصحح بر آموزش گیرندگان براساس پایایی نمره های آنها در پنج بخش شامل محتوا ، سازمان ، لغت ، زبان و مکانیک بود. هدف دوم این بود که بدانیم آیا تفاوتهای بین آموزشی گیرندگان زن و مرد در پایایی نمرات آنها وجود دارد. برای بررسی این موارد ، ما 90 دانشجو در سطح میانه (متوسط) که از طریق تست تعیین سطح شده بودند انتخاب شدند. بعد از آنها خواستیم که درباره دو موضوع ا...

Online Advertising Intermediary: How Online Advertising Works?

Applying bleeding edge courses of action in advertising is always a case on the table of decision makers. In online case, lack of a practice to place right advertisement in a right time for the right user has been counted as biggest challenage. On the other hand, “ad clutter”, the key criticism on online advertising; is about to put online advertisement’s benefits away and annoying users more t...

Advertising Standards and Online Advertising

The technological transformation and automation of digital content delivery has revolutionized the advertising industry. Increased reliance on automation has also led to requirements for standardization of advertising formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing the size of display advertising. Using data fro...

Environmental Impact Assessment